Studio Parkside® Brand Program / 2026 For Cameron

👋 Hi Cameron. Welcome to the program.

001 / Intro

Cameron,  let's build  your brand.

Details
Steps
04
Duration
4–6 weeks
Cadence
Weekly
Designer
MB
001 / Intro
Overview

You'll know why your logo looks the way it does. We start with what makes your coaching distinct, then follow that thread until it lands on a mark that earns its place. Strategy first, design second.

You do most of the thinking in the first two steps. We collaborate on the third. I design the fourth. The whole thing can move at your pace.

002 / Program

Four steps,  in order.

№ Step Weeks Output Lead
01 Opportunity Weeks 1—2 Opportunity statement You
02 Foundation Week 3 Nine-element matrix You
03 Character Week 4 Voice + mood boards Us
04 Visual Identity Weeks 5—6 Logo + identity system Me
003 / Detail

What happens  at each step.

№ 01 / Weeks 1—2
Opportunity
Brand Survey · Brand Deck · 4Cs · Opportunity Statement · From → To

We find your distinct spot in the market. You research four lenses, plot competitors on a map, and write one sentence that says who you are and why you matter. By the end you'll have an opportunity statement the rest of the framework builds on.

  • 01.1
    Brand Survey
    A short questionnaire about your business. 15—30 minutes.
  • 01.2
    Brand Deck
    A card-sorting game. Rank cards by what feels most true.
  • 01.3
    The 4Cs
    Company, Consumers, Category, Culture. Four lenses, three to five bullets each.
  • 01.4
    Area of Opportunity
    The opportunity statement, in your own words.
  • 01.5
    From → To
    Four rows, one per C. The journey your brand is making.
№ 02 / Week 3
Foundation
Position · Story · Platform

We turn the opportunity into a working framework. Nine elements in three modules. By the end of the step, your brand lives on one page.

  • 02.1
    Position
    Idea / Audience / Archetype
  • 02.2
    Story
    Vision / Promise / Belief
  • 02.3
    Platform
    Values / Actions / Personality
№ 03 / Week 4
Character
Verbal · Visual

We translate the strategy into a feeling. You write the words your brand uses (and avoids) and collect images that show how it looks before we draw a single line.

  • 03.1
    Verbal
    Tagline / Messaging / Voice
  • 03.2
    Visual
    Mood boards / References
№ 04 / Weeks 5—6
Visual Identity
Logos · Color · Typography · Image · Graphics · Layout

My turn. I design from your Foundation and Character. You react, we narrow, I refine. You walk away with a logo system, a palette, typography, and the rules for how it all comes together.

  • 04.1
    Logos
    Word mark, brand mark, variations sized for every use.
  • 04.2
    Color
    Primary and supporting palette. Hex, RGB, CMYK, Pantone.
  • 04.3
    Typography
    Headline face, body face, and a specialty face if it earns its place.
  • 04.4
    Image Treatments
    Subject matter, color grade, composition rules.
  • 04.5
    Graphics & Iconography
    Illustration, icons, patterns, devices that extend the identity.
  • 04.6
    Layout & Art Direction
    How the elements behave across a website, a card, an ad, packaging.
004 / Cadence

Pace yourself.  The work compounds.

Each step takes a week to ten days. We talk at the end of each one. You can go faster if you want to focus, or stretch the timeline if life intervenes.

W 01
Opportunity
W 02
Opportunity
W 03
Foundation
W 04
Character
W 05
Identity
W 06
Identity
005 / Begin
Begin.

Start with the Brand Survey and the Brand Deck. Spend an hour. Don't overthink it. Send me what you have.

Open your workbook →